The email reputation of your domain and IP address is the impression that mailbox providers have about whether or not your messages are trustworthy. It is determined by content quality, engagement with your subscribers, and past performance of your email sending IP addresses. Mailbox providers use these signals to determine which emails are sent to the inbox, and which are relegated to spam folders or rejected altogether. In a world where 99% of businesses use email as their primary communication channel, having a strong email reputation is essential to reach your target audience. Check email reputation and risk score

There are many tools you can use to monitor and understand your email sender reputation. Some are oversimplified, and others offer in-depth information about how mailbox providers perceive your emails. One such tool is Cyren’s global IP reputation checker which analyzes how mailbox providers see your sending IP address and provides a rating of how risky it is to do business with you.

Check Email Reputation and Risk Score: Protect Yourself from Scams

Another great tool is Talos Intelligence by Cisco, which allows you to look up your reputation on a global scale using its vast database of threat intelligence. The reputation lookup tool is a great way to keep an eye on how your reputation could be affected by various threats and to see how you can take action to prevent potential issues.

A common sign that your email reputation is declining is when you notice a significant drop in your delivery rates or if your engagement nosedives. It is also a red flag to watch out for sudden spikes in your sending volume or any DMARC authentication failures.